Case Study REED Instruments - Full Site Revamp A complete UX redesign of REED Instruments’ corporate website (reedinstruments.com) focused on improving findability, streamlining support flows, and clearly communicating REED’s distributor-based sales model. See Prototype Role Lead UX/UI Designer - research, IA (Information Architecture), wireframing, prototyping, mobile mockups, [...]

Case Study ITM Rentals - UX Redesign Redesigning a ‘site-within-a-site’ to modernize layout, improve navigation, and boost clarity for equipment rentals See It in Action Overview ITM Instruments is a Canadian supplier of professional test and measurement equipment. One of their core services — equipment rentals — was buried in [...]

Case Study MapleSwift MapleSwift, a mobile application designed for international money transfers, powered by MapleBank, sought to optimize user experience to streamline the process of sending money across borders. This case study delves into the challenges faced, strategies employed, and outcomes achieved in creating brand new application. Test It! [...]

Case Study Freshly Chopped Freshly Chopped is a food service dedicated to delivering freshly picked meal boxes directly to customers' homes. The service provides carefully selected recipes and ingredients tailored to individual preferences, making healthy and delicious cooking convenient and hassle-free. The app features a variety of recipes but lacks an integrated delivery [...]

Case Study Pizzeria Diavolo Pizzeria Diavolo, is a unique pizzeria that allows its customers to customize their pizza in any which way. Yes, even pineapple is acceptable at Pizzeria Diavolo. The owner of Pizzeria Diavolo is looking to expand their reach and wants to create a pizza application that will allow their [...]